As artificial intelligence (AI) continues to evolve and become more sophisticated, businesses are starting to implement it into their digital marketing strategies. AI can do many things for a business, such as increasing website traffic, improving customer service, and creating targeted ads. But what are some of the best implementations?
Firstly, customers are interacting with chatbots more and more. In 2022, it is expected that 80% of all customer service will be handled by chatbots. Importantly, customers don’t mind chatting with a chatbot as long as they feel like they’re getting the help they need. Of course, they also want to be passed on to a human representative if the bot cannot help them.
As time goes on, businesses are seeing the benefits too. For example, chatbots can take on some of the more repetitive tasks in customer service. This saves businesses time and money, which can be reinvested into other areas.
Not only that, but chatbots can also help to qualify leads. By asking the right questions, a chatbot can quickly work out whether a lead is worth pursuing or not. This helps businesses to focus their time and resources on the most promising leads, rather than wasting time on those who will never convert.
AI Ad Optimization
Next, ad optimization is one of the most difficult tasks in marketing. Ads need to be constantly tweaked and tested to find the perfect mix that will result in the most conversions. This is a time-consuming process that can be made much easier with the help of AI.
AI can help to optimize ad campaigns by constantly testing different combinations of ad copy, images, and targeting options. It can also identify which ad platforms are the most effective for a particular business, and which ones should be avoided.
When advertising across multiple channels with multiple campaigns, it can be difficult to keep track of everything that is going on. AI will provide real-time insights and recommendations for how to improve campaigns – if the tool has machine learning, it may continually improve your campaign and optimize with little intervention.
Furthermore, predictive analysis is a great way to use AI in marketing. By analyzing past customer behavior, businesses can make predictions about what customers are likely to do in the future. This information can be used to make decisions about what products to stock, when to run promotions, and how to target potential customers.
There are several vendors that offer predictive analysis tools, including IBM, Oracle, and SAP. Many of these tools are available as part of a larger marketing suite, so be sure to investigate what options are available to you. Of course, you can also team up with a digital agency that uses predictive analysis as part of its service.
If you partake in email marketing campaigns, you can use AI to segment your list, personalize messages, and automate follow-ups. By segmenting your list, you can send targeted messages to small groups of people that are more likely to convert; this results in a higher conversion rate and happier customers.
Elsewhere, personalization can be used to greet customers by name, recommend products they might like, or include other information that makes the email feel more human. Automated follow-ups can also be set up to improve customer retention rates; for example, you could send a message a few days after someone buys something to ask how they’re enjoying it, or a week later to check if they need any assistance.
Overall, AI can be used in many ways to improve your digital marketing efforts; the key is to experiment and find what works best for you and your customers.